Sep 13, 2017 Posted by Dr. Nidhi Arora in Artificial Intelligence, Head Scratch | 2 comments

Can Artificial Intelligence Tools Fill Marketing Jobs?

In the early days, Artificial Intelligence was known to assist humans in doing humdrum repetitive tasks. But now artificial intelligent machines are extending their boundaries. From doing mundane and mechanical tasks to decision making, intelligent machines have not left any corner untouched. The instances of robots replacing human workers in factories are not new, but the advancements in artificial intelligence has lead the robots to escalate even to white-collar jobs.

 

Specifically talking about marketing domain, there are number of AI tools capable of learning, predicting and providing meaningful insights to any business. So, is it a warning bell for humans currently doing marketing jobs?
 

Every organization considers its data as most valuable and crucial asset. Although many tools available in the market can perform data cleaning, normalization and optimization, but unless the massive data is analyzed properly, the organization needs are not fulfilled. Data in the organization may not be stored in a single data source. Selecting the relevant sources of data, understanding the quality of data and fetching most appropriate content for hitting the market at the right point of time are basic job profile of people working in marketing department.
 

Clara and X.ai assist marketers in scheduling and following up customer meetings. There are variety of tools which help organizations in intelligent email marketing like Astro, Conversica, Torch. Marketing job not only requires understanding the market scenario but also figuring out the financial aspects due to market fluctuations. Tools like Agilone and Atomic Reach provide content marketing recommendations based on machine learning by understanding trends and customer preferences whereas Kenshoo provides cross-channel audience targeting.
 

AI machines or marketing robots may learn the ABC of marketing job, but they cannot completely replace human role in marketing unless they learn to manage people, weigh proposed deals against company budgets, strategize for promotional activities and locking in customers.
 

Although Boomtrain offers facilities from data processing to marketing automation and Albert performs automated cross-channel distribution and analytics but human interaction will always be needed to bridge the gap between technology and customer’s needs and expectations.
 

Automated marketing tools may be deputized to handle the initial steps of marketing in assisting human executives who can invest their time and effort in dealing with customers. Reason is obvious… This peculiar activity demands sensible, purposeful, sincere and friendly connect with customers to cultivate a long-term relationship.

2 Responses to “Can Artificial Intelligence Tools Fill Marketing Jobs?”

1. Riippi says:

   April 6, 2018 at 10:55 am

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2. Sapna Madan says:

   October 7, 2017 at 6:56 pm

   I am working in marketing domain since long time and keep looking for latest articles. This is a perfect combination of marketing and technology. Good job!!

   Reply