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Simplicity is prerequisite for reliability.

— E. Dijkstra
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Machine Learning to Improve Customer Experience and Retention

  A common problem faced by almost all types of businesses is customer retention. According to the Harvard Business School, an increase in customer retention by just 5 percent, can lead to an increase in profits by 25 percent to 95 percent.   Business leaders always keep looking for strategies to improve their customers’ experience with a hope of their retention for a sustainable business.... read more

Information Technology: Ringing in Radical Changes in Human Resource Management

To borrow a popular quote from Benjamin Disraeli – Change is inevitable. Change is constant. In today’s globalized era, organizations face incredible pressure owing to technology being in a continuous state of flux. If innovation is what sets apart a leader and a follower; then it is the task of the Human Resource (HR) Department to groom leaders.   Tough competition, new structures and hierarchies... read more

e-Discovery – The Legal Evidence

Information and Communication technology has observed a variety of changes in past decade. Smart phones have become frequent, every year new versions of mobile OS are being released with advanced features.     E-mails have replaced paper communication and have become an essential part of our daily corporate and personal communication, WhatsApp has replaced SMS, Skype – WhatsApp and... read more

Can Artificial Intelligence Tools Fill Marketing Jobs?

In the early days, Artificial Intelligence was known to assist humans in doing humdrum repetitive tasks. But now artificial intelligent machines are extending their boundaries. From doing mundane and mechanical tasks to decision making, intelligent machines have not left any corner untouched. The instances of robots replacing human workers in factories are not new, but the advancements in artificial... read more

3 Amazing Free Android Apps for Quick Mathematical Calculations

Mathematics has always been a nightmare for most of the people not only in their school days but also today. People are usually afraid of doing even the smallest of calculations. They view maths as a strenuous skill they can never possess and that is why they fear numbers. Even the elders run away from maths resulting in lack of confidence.   Most of the people always keep their calculators handy... read more

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